Gaurav Gupta
About Gaurav Gupta
Gaurav Gupta is the Director of Marketing Data & Insights at Cvent, where he has worked since 2020. He has extensive experience in marketing automation, data analysis, and team leadership, having previously held various roles at RightWave and Cvent.
Current Role at Cvent
Gaurav Gupta serves as the Director of Marketing Data & Insights at Cvent, a position he has held since 2020. In this role, he focuses on leveraging data to drive marketing strategies aimed at lead generation, revenue growth, and customer retention. His responsibilities include planning, executing, and analyzing integrated marketing campaigns, ensuring that data-driven insights inform decision-making processes.
Previous Experience at RightWave
Prior to his current role, Gaurav Gupta worked at RightWave in various capacities from 2004 to 2013. He began as a Server Administrator and progressed to roles such as Customer Relationship Manager and Manager of Client Services in Marketing Operations. Notably, he played a key role in establishing the 'Marketing Automation as Service' team, contributing significantly to the development of marketing automation infrastructure and data products.
Education and Certifications
Gaurav Gupta holds an MBA with a focus on CRM from Symbiosis Pune. He has also completed a Certified Administrator program at Salesforce.com. His educational background includes a Master of Computer Applications (MCA) from MD University and a Post Graduate Diploma in Server & Database Administration (PGDSDA) from C-DAC. Additionally, he is ITIL Certified, enhancing his expertise in IT service management.
Data Analysis and Tools Proficiency
Gaurav Gupta possesses extensive experience in marketing data analysis, utilizing tools such as MSSQL, Informatica, and Tableau. His proficiency in these data tools enables him to extract valuable insights that inform marketing strategies. He is skilled in mentoring and building high-performing global teams within the marketing automation and data insights domain.
Career Progression at Cvent
Gaurav Gupta's career at Cvent began in 2013, where he initially served as Manager of Database Marketing. He advanced to the role of Senior Manager of Database Marketing from 2017 to 2020 before assuming his current position as Director of Marketing Data & Insights. His tenure at Cvent reflects a consistent focus on data-driven marketing initiatives.