Greg Jackman
About Greg Jackman
Greg Jackman is a Demand Generation Manager at Cvent, where he has worked since 2021. He has a diverse background in marketing, project management, and digital communication, with experience in various roles across multiple companies.
Work at Cvent
Greg Jackman has been employed at Cvent as a Demand Generation Manager since 2021. In this role, he focuses on generating leads and enhancing marketing strategies to support the company's growth objectives. His responsibilities include utilizing various marketing automation tools and managing digital campaigns to optimize outreach and engagement.
Education and Expertise
Greg Jackman studied at Assumption University, where he earned a Bachelor's degree in English with a concentration in Writing and Mass Communications from 2001 to 2005. He furthered his education at Emerson College, obtaining a Professional Studies Certificate in Copyediting from 2006 to 2007. Additionally, he completed a CS5 Adobe InDesign Certificate at New Horizons Computer Learning Centers in 2011. He has also pursued professional development through LinkedIn Learning courses focused on strategic pitching, webinars, email marketing, and social media advertising.
Professional Background
Prior to his current position at Cvent, Greg Jackman held several marketing roles. He worked at Watts Water Technologies as a Specification Programs Specialist from 2015 to 2021. Before that, he served as a Marketing Communications Associate at Continental Resources from 2011 to 2013. He also worked as a Marketing Specialist at Pereion Solutions from 2013 to 2014 and briefly as a Demand Generation and Content Manager at TÜV SÜD in 2021.
Achievements
Greg Jackman received the Watts 2016 Positive Change Award, recognizing his contributions to the organization. He also achieved the rank of Eagle Scout as a member of Danvers, MA Troop 58, demonstrating his commitment to leadership and community service.
Skills and Tools
Greg Jackman is proficient in a variety of project management and marketing automation tools, including Jira, Workamajig, Marketo, HubSpot, and Salesforce. He has experience managing social media platforms such as LinkedIn, Facebook, and Instagram. In addition, he possesses design skills in Adobe Photoshop and InDesign, and is skilled in digital marketing and SEO, utilizing tools like Google Analytics and Moz.