Jacqueline Kline
About Jacqueline Kline
Jacqueline Kline is the Marketing Lead for Demand Generation at Cvent, where she has worked since 2013. She holds a Bachelor of Science in hotel, restaurant, and institutional management from Penn State University and a certificate in Visual Design from General Assembly.
Work at Cvent
Jacqueline Kline has been employed at Cvent since 2013, serving as the Marketing Lead for Demand Generation. In this role, she has been instrumental in developing marketing strategies that drive engagement and generate leads. Kline has played a key role in enhancing Cvent's visibility and reputation within the event management industry. Her responsibilities include overseeing large-scale marketing campaigns and facilitating the company's presence at trade shows, which contribute to Cvent's industry leadership.
Education and Expertise
Jacqueline Kline earned a Bachelor of Science (B.S.) in Hotel, Restaurant, and Institutional Management from Penn State University, where she studied from 2006 to 2011. Additionally, she completed a Certificate in Visual Design at General Assembly. This educational background has equipped her with a blend of skills in marketing and design, enabling her to effectively communicate and promote Cvent's offerings.
Background
Kline's professional background includes significant experience in demand generation and marketing within the event management sector. She has developed and executed marketing campaigns that address industry challenges, particularly during the Covid-19 pandemic. Her efforts have resulted in new business opportunities for Cvent, showcasing her ability to adapt marketing strategies to changing market conditions.
Achievements
Jacqueline Kline has successfully developed a large-scale marketing campaign that highlighted digital opportunities for prospects and clients during the Covid-19 pandemic. This initiative generated new business despite the challenges faced by the industry. Additionally, she has facilitated Cvent's presence at numerous trade shows and coordinated speaking opportunities for the CEO, further establishing the company's leadership in the market.
Client Engagement
In her role at Cvent, Jacqueline Kline serves as the initial point of contact for prospective customers. She provides detailed product information about Cvent's Supplier Network, a tool designed for meeting planners to search and compare event venues. Kline also monitors premier meeting planner clients, such as American Express, Experient, and DINEvent, ensuring they receive quality responses through the Cvent Supplier Network.