Jason Askew
About Jason Askew
Jason Askew is a Senior Product Marketing Manager at Cvent, where he has worked since 2021. He has extensive experience in product marketing and event management, having previously held roles at Schneider Electric and APC by Schneider Electric.
Work at Cvent
Jason Askew has been serving as the Senior Product Marketing Manager at Cvent since 2021. In this role, he focuses on researching and promoting innovative marketing technology tools. He specializes in identifying market opportunities and articulating the competitive advantages of Cvent's solutions. Jason collaborates closely with sales teams to create programs and tools aimed at enhancing sales effectiveness throughout the demand waterfall. He plays a significant role in planning and managing the launch of new features and releases for Cvent's onsite solutions, ensuring that marketing initiatives align with product sales goals.
Previous Experience at Schneider Electric
Before joining Cvent, Jason Askew worked at Schneider Electric for a total of nine years. He held the position of Global Event Solutions & Operations Manager in Global Marketing from 2011 to 2016. Prior to that, he served as a Senior Event Specialist in Global Marketing from 2007 to 2011. His experience at Schneider Electric involved managing various aspects of event marketing and operations, contributing to the company's global marketing strategies.
Early Career at APC by Schneider Electric
Jason began his career at APC by Schneider Electric, where he worked as a Senior Event and Trade Show Coordinator from 2004 to 2007. In this role, he was responsible for coordinating events and trade shows, which laid the foundation for his expertise in event marketing and management.
Education and Expertise
Jason Askew earned a Bachelor's Degree from the University of Rhode Island, where he pursued a double major in Public Relations and Communications with a marketing focus, along with a minor in Music Performance. He is also Pragmatic Marketing Certified, which enhances his capabilities in executing effective go-to-market strategies. His educational background and certification contribute to his proficiency in product marketing and market analysis.
Key Responsibilities and Skills
In his current role, Jason analyzes, benchmarks, and reports on launch metrics, marketing initiatives, and product sales results to drive growth for Cvent. He specializes in articulating competitive differentiation for Cvent solutions and plays a key role in the successful launch of new features and products. His focus on researching cutting-edge marketing technology tools supports the company's strategic objectives.