Joanne Kolata
About Joanne Kolata
Joanne Kolata serves as the Regional Strategic Sales Director for Hospitality Cloud at Cvent, where she has consistently performed within the top 10% of her team. With a background in hospitality sales management, she has held various leadership roles across notable hotel groups and achieved significant revenue growth throughout her career.
Current Role at Cvent
Joanne Kolata serves as the Regional Strategic Sales Director for the Hospitality Cloud division at Cvent. She has held this position since 2023 and is based in Connecticut, United States. In her current role, she has consistently exceeded sales quotas, achieving 108% of the annual quota in 2023. Her performance places her within the top 10% of her team, demonstrating her effectiveness in driving sales and managing client relationships.
Previous Experience in Hospitality Sales
Joanne Kolata has extensive experience in hospitality sales, having worked in various leadership roles across notable organizations. She was the Director of Sales & Catering at Crowne Plaza Times Square from 2009 to 2012. Subsequently, she held positions at Omni Hotels & Resorts as Regional Director of Global Sales - East from 2017 to 2020 and as Director of Global Sales, NE from 2016 to 2017. Her tenure at Morgans Hotel Group as Regional Director of Sales from 2012 to 2014 and at Associated Luxury Hotels International as Regional Vice President Sales, NE from 2014 to 2016 further highlights her expertise in the industry.
Educational Background
Joanne Kolata holds a Bachelor of Science degree in Hospitality & Tourism Management from Virginia Tech. Additionally, she studied Hospitality Administration/Management at Oxford Brookes University. Her educational background has provided her with a solid foundation in the principles of hospitality and management, which she has applied throughout her career.
Sales Achievements and Performance Metrics
Throughout her career, Joanne Kolata has demonstrated a strong track record of sales performance. At Cvent, she has exceeded her sales quota every live quarter from Q2 2023 to Q1 2024. She has also achieved up to 120% of her individual quota in previous roles. Notably, she utilized project management skills to reduce the account base for a team of 26 sellers by 60%, which contributed to a year-over-year revenue increase of 20%.
Negotiation and Revenue Generation Skills
Joanne Kolata has significant experience in negotiating master service agreements with enterprise partners and Fortune 500 clients. Her efforts have generated over $1 million annually, with one top partner producing $8 million in revenue per year. This experience underscores her ability to drive substantial revenue through strategic partnerships and effective negotiation.