Kanav Taneja
About Kanav Taneja
Kanav Taneja is a Corporate Trainer and Marketing Manager with over a decade of experience in data analytics and marketing. He has mentored numerous professionals and specializes in predictive modeling, customer segmentation, and business intelligence tools.
Current Role as Corporate Trainer
Kanav Taneja has been self-employed as a Corporate Trainer since 2012, focusing on professional development in Delhi, India. Over the past 12 years, he has mentored over 1000 professionals, particularly in the field of data analysis. His role involves designing and delivering training programs that enhance the skills of individuals aiming to become data analysts, leveraging his expertise as a Microsoft Certified Trainer.
Work at BT
Since 2020, Kanav Taneja has served as the Marketing Manager for Analytics & Effectiveness at BT in Gurugram, Haryana, India. In this position, he is responsible for developing predictive models to understand customer behavior and brand perceptions. His work includes detailed market trend analysis, competitor activities, and monitoring social media to inform marketing strategies.
Previous Experience at Cognizant
Kanav Taneja worked at Cognizant as a Senior Business Lead from 2019 to 2020. In this role, he contributed to various business initiatives and strategies, utilizing his analytical skills to drive results. His experience at Cognizant added to his extensive background in data analysis and business management.
Educational Background
Kanav Taneja completed his Bachelor of Commerce (BCom) at Hindu College from 2007 to 2010. He also studied at Spring Dale Senior School, where he focused on Business/Commerce from 2005 to 2007. Additionally, he earned a Diploma in Business Intelligence and Business Analytics from Great Lakes Institute of Management Gurgaon from 2017 to 2018, further enhancing his analytical capabilities.
Technical Skills and Specializations
Kanav Taneja specializes in customer segmentation using CART and employs Alteryx for ETL-based automation and process improvement. He is adept at driving marketing campaigns by identifying target groups and analyzing campaign results. His proficiency in BI tools such as Tableau, Excel, VBA, R, and PSQL enables him to generate reports, forecast sales, and conduct thorough analyses.