Kantinath Banerjee (He Him)
About Kantinath Banerjee (He Him)
Kantinath Banerjee is an Assistant Team Lead in Digital Marketing at Cvent, where he has worked since 2018. He has extensive experience in digital marketing, having held various roles at companies such as HCL Technologies, Binary Semantics Ltd - Google, and Fareportal.
Work at Cvent
Kantinath Banerjee has been serving as the Assistant Team Lead in Digital Marketing at Cvent since 2018. In this role, he provides strategic guidance on web features and user experience to enhance customer acquisition and retention. He oversees SEO strategies for Cvent.com, focusing on content strategy and technical SEO. Additionally, he manages a digital marketing budget of $3,000,000 annually for both US and international markets. His responsibilities include developing quarterly integrated marketing plans that target high-impact opportunities.
Previous Experience in Digital Marketing
Before joining Cvent, Kantinath Banerjee held various positions in digital marketing. He worked as a Digital Marketing Executive at HCL Technologies for nine months in 2013-2014. He then served as a Senior Digital Practitioner at Concentrix from 2014 to 2016. Kantinath also worked as a Senior Digital Analyst at Binary Semantics Ltd - Google from 2015 to 2017. His career began as a Digital Marketing Trainee at ApnaCircle Infotech Pvt. Ltd. in 2012, where he focused on social media marketing, public relations, and online reputation management.
Educational Background
Kantinath Banerjee holds a Master of Business Administration (MBA) in Marketing/Marketing Management from Galgotias University, completed from 2011 to 2013. He also earned a Bachelor of Science (BSc) in Medical Microbiology and Bacteriology from the University of Madras between 2007 and 2011. Additionally, he achieved a Post Graduate Diploma in International Business from IGNOU from 2011 to 2013. His early education includes completing his 10th and 12th grades at A.K. High School, focusing on bioscience.
Digital Marketing Skills and Tools
Kantinath Banerjee utilizes various digital marketing tools to enhance campaign effectiveness. He employs Adobe Audience Manager, SiteCatalyst, Adobe Target, and Adobe Analytics in his digital marketing efforts. His expertise includes overseeing SEO strategies and managing substantial marketing budgets, which contribute to the overall success of the marketing initiatives at Cvent.