Katelyn Stowell
About Katelyn Stowell
Katelyn Stowell serves as the Assistant Team Lead for Customer Marketing Programs at Cvent, where she has worked since 2019. She holds a Bachelor's degree in Marketing and Management from Virginia Tech and has experience in managing customer marketing programs focused on live events.
Current Role at Cvent
Katelyn Stowell currently serves as the Assistant Team Lead for Customer Marketing Programs at Cvent. She has held this position since 2019, contributing to the development and execution of marketing strategies focused on customer engagement. Her role involves managing customer marketing programs that emphasize live events, aiming to enhance customer awareness and retention.
Previous Experience at Cvent
Prior to her current role, Katelyn worked at Cvent as the Assistant Team Lead for Marketing Partnerships from 2017 to 2019. In this capacity, she was involved in various marketing initiatives and partnerships that supported the company's growth. Additionally, she served as a Client Success Consultant at Cvent from 2016 to 2017, where she focused on ensuring client satisfaction and success.
Internship Experience
Katelyn gained valuable experience through internships during her academic career. She worked as a Marketing Assistant Intern at D.S Graphics, where she assisted with marketing tasks. Additionally, she served as an Advertising Coordinator Intern at Grad Media for two months in 2015, where she contributed to advertising efforts.
Education and Academic Background
Katelyn Stowell studied at Virginia Tech, where she earned a Bachelor's degree in Marketing and Management from the Pamplin College of Business. Her studies spanned from 2012 to 2016, providing her with a solid foundation in marketing principles and business management. She also attended Groton Dunstable Regional School.
Expertise in Customer Marketing
Katelyn has developed expertise in managing customer marketing programs, particularly those that focus on live events. She is responsible for strategizing and promoting Cvent's customer-focused live event programs, which aim to increase customer awareness, retention, lead generation, and engagement.