Kirstin Sargent, Cmp
About Kirstin Sargent, Cmp
Kirstin Sargent is a Team Lead in Meetings and Events at Cvent, where she oversees sustainability and DEI initiatives within the events team. She has a background in event planning and management, having worked at various organizations including the Investment Company Institute and PMMI.
Work at Cvent
Kirstin Sargent serves as the Team Lead for Meetings and Events at Cvent, a role she has held since 2022. In this position, she is responsible for leading the planning and execution of various initiatives, with a particular emphasis on sustainability and diversity, equity, and inclusion (DEI) within the events team. Her leadership focuses on enhancing the overall event experience while ensuring that these critical initiatives are integrated into the planning process.
Previous Experience in Event Management
Before joining Cvent, Kirstin Sargent held several positions in the event management sector. She worked as a Meeting Registration and Promotions Coordinator at the Investment Company Institute from 2017 to 2018. Following that, she was a Tradeshow and Event Planner at CoStar Group for a brief period in 2022. Additionally, she served as a Meeting and Event Specialist at PMMI: The Association for Packaging and Processing Technologies from 2020 to 2021, where she contributed to the planning and execution of various events.
Education and Expertise
Kirstin Sargent earned her Bachelor of Science (BS) degree in Tourism and Events Management from George Mason University, where she studied from 2010 to 2014. Her academic background provides her with a solid foundation in event planning and management, which she has applied throughout her career in various roles within the industry.
Focus on Vendor Relationships
In her current role at Cvent, Kirstin Sargent emphasizes the importance of building and maintaining relationships with vendors. This focus is integral to her responsibilities, as strong vendor partnerships enhance the quality and success of the events she oversees. Her approach to relationship management is a key aspect of her role within the events team.
Development of Experiential Marketing
Kirstin Sargent is involved in developing experiential marketing experiences specifically for tradeshows attended by her company. This aspect of her work highlights her commitment to creating engaging and memorable experiences for attendees, which is essential in the competitive landscape of event management.