Laura Lorenze Judge
About Laura Lorenze Judge
Laura Lorenze Judge is a Regional Sales Manager for Enterprise Solutions at Cvent, where she has worked since 2021. With a background in sales and marketing across various industries, she has been recognized for her contributions to the Pittsburgh community and has extensive experience in omni-channel marketing solutions.
Work at Cvent
Laura Lorenze Judge has been employed at Cvent since 2020, where she currently serves as the Regional Sales Manager for Enterprise Solutions. In this role, she focuses on Enterprise Strategic Sales within the Event Cloud division. She has held this position for three years, contributing to the company's growth in Pittsburgh, Pennsylvania. Her responsibilities include managing sales strategies and fostering relationships with clients to enhance their event management solutions.
Previous Experience
Before joining Cvent, Laura worked at Salesforce as a Strategic Account Manager for the Enterprise Market in the Marketing Cloud division from 2018 to 2020. Prior to that, she served as the Area Director of Business Development at Simon Brand Ventures, LLC from 2016 to 2018. Laura's career began at CBS Corporation, where she worked as an Account Executive Digital Specialist from 2012 to 2016, gaining extensive experience in digital marketing and advertising sales.
Education and Expertise
Laura Lorenze Judge studied Psychology at Allegheny College, where she earned her Bachelor of Arts (B.A.) from 1988 to 1992. She also attended UC Santa Barbara, completing a Summer Study/Research program in Psychology in 1990. Her educational background supports her professional writing skills, which complement her sales expertise. Laura has developed competencies in consultative and solution selling, CRM, and relationship management.
Achievements and Recognition
Laura has been recognized for her contributions to the Pittsburgh community, being named among Pittsburgh People Power: 10 People making a difference in the town. In 2014, she was also honored as one of Pittsburgh's Fifty Finest. Her professional accomplishments reflect her commitment to excellence in sales and marketing across various industries.
Skills and Competencies
Laura possesses extensive skills in omni-channel marketing solutions, digital marketing, and advertising sales. She is proficient in using tools such as Scarborough and Nielsen for marketing analysis. Her expertise extends to strategic positioning, prospecting, direct sales, partnerships, and networking. Additionally, she has experience in sales presentations, public speaking, territory management, and project development.