Lauren Wagner
About Lauren Wagner
Lauren Wagner serves as the Senior Director of Sales Operations & Systems at Cvent, where she has held various roles since 2010. She is responsible for overseeing sales strategies and Salesforce integrations while managing a diverse team across the US and India.
Current Role at Cvent
Lauren Wagner serves as the Senior Director of Sales Operations & Systems at Cvent. She has held this position since 2024 and has been with the company for a total of over a decade. In her current role, she is responsible for overseeing a diverse team across the United States and India, focusing on various sales strategies and Salesforce integrations. She manages Global Account Assignment and Territory Management, ensuring effective sales operations and system implementations.
Career Progression at Cvent
Lauren Wagner has had a progressive career at Cvent, starting as an Associate in Supplier Response in 2010. She has held multiple roles, including Senior Sales Associate, Sales Development, and Manager of Sales Development. From 2017 to 2019, she served as Senior Manager of Sales Operations, followed by a role as Director of Sales Operations & Systems from 2019 to 2024. Her extensive experience at Cvent has contributed to her current leadership position.
Education and Expertise
Lauren Wagner earned a Bachelor of Science degree in Hospitality & Tourism Management from Virginia Tech's Pamplin College of Business, completing her studies from 2006 to 2010. Her educational background provides a strong foundation for her career in sales operations and systems, particularly in the hospitality and event management sectors.
Salesforce CPQ & Pricing Governance Responsibilities
In her role at Cvent, Lauren Wagner is responsible for Salesforce CPQ (Configure, Price, Quote) and Pricing Governance. This involves overseeing the pricing strategies and ensuring compliance with pricing policies across the organization. Her expertise in Salesforce integrations plays a crucial role in optimizing sales processes and enhancing operational efficiency.