Laurence Ewen
About Laurence Ewen
Laurence Ewen is a Demand Generation Manager at Cvent, where he leads demand generation efforts targeting enterprise organizations in Europe. He has a background in event marketing and demand generation, with previous roles at Ahmedia and Cvent, and holds a First-Class Bachelor's degree in Consumer Behaviour and Marketing from the University of Reading.
Current Role at Cvent
Laurence Ewen serves as the Demand Generation Manager at Cvent, a position he has held since 2023. In this role, he is responsible for leading demand generation efforts for the company, specifically targeting enterprise organizations within the European division. His work focuses on developing strategies to enhance lead generation and improve marketing effectiveness.
Previous Experience at Cvent
Before his current role, Laurence worked at Cvent as the Demand Generation Lead from 2021 to 2023. During this time, he contributed to the company's marketing initiatives and played a key role in shaping demand generation strategies. His experience at Cvent has provided him with insights into the SaaS industry and effective marketing practices.
Experience at Ahmedia
Laurence was employed at Ahmedia as the Event Marketing Manager from 2015 to 2021. In this role, he managed various marketing events and campaigns, enhancing brand visibility and engagement. His tenure at Ahmedia spanned six years, during which he developed skills in event marketing and audience engagement.
Educational Background
Laurence Ewen earned a Bachelor’s Degree in Consumer Behaviour and Marketing from the University of Reading, where he studied from 2011 to 2015. He graduated with a First-Class BSc (Hons) degree, reflecting his strong academic performance and understanding of consumer dynamics and marketing strategies.
Early Career at TÜV SÜD Product Service
Laurence began his career as a Marketing Assistant at TÜV SÜD Product Service, where he worked for one year from 2013 to 2014. This role provided him with foundational marketing experience, contributing to his professional development in the field.