Liz Rodriguez Tran
About Liz Rodriguez Tran
Liz Rodriguez Tran serves as the Director of Growth & Demand Generation at Cvent, where she manages a significant marketing budget and optimizes campaign performance using advanced technologies. With extensive experience in marketing and business development, she has built a high-performing team and leads strategies that enhance customer acquisition and product-led growth.
Work at Cvent
Liz Rodriguez Tran has served as the Director of Growth & Demand Generation in Marketing at Cvent since 2017. In this role, she manages a significant marketing budget and focuses on optimizing campaign performance through advanced marketing technologies. Her responsibilities include leading the development and execution of demand generation strategies that cover the entire customer journey, from acquisition to closed deals, with an emphasis on product-led growth. She fosters collaboration with the sales team to drive campaign strategy and achieve pipeline development goals.
Previous Employment History
Before joining Cvent, Liz Rodriguez Tran held various marketing roles across multiple organizations. She worked at Oracle as Senior Manager for North America Marketing from 2013 to 2016. Prior to that, she was the Business Development and Marketing Manager at Andrews Kurth LLP from 2008 to 2011. Her earlier experience includes positions at KPMG as Manager of Markets & Accounts, Latham & Watkins as Business Development Manager, and Bingham McCutchen as Marketing Manager. She also served as Publications & Production Coordinator at DC Bar and as a Marketing Associate at Certified Folder Display Service, Inc.
Education and Expertise
Liz Rodriguez Tran studied English Literature at Louisiana State University, where she earned her Bachelor’s Degree in 1999. Her educational background supports her extensive experience in marketing and demand generation. She has developed expertise in utilizing a diverse marketing tech stack, including tools such as Marketo, Salesforce, Google Analytics, and Tableau. This technical proficiency enables her to create data-driven insights that inform innovative, multi-channel marketing campaigns.
Team Leadership and Performance
In her current role, Liz Rodriguez Tran has successfully built a high-performing marketing team from the ground up. Under her leadership, the team has consistently exceeded key performance indicators for six consecutive years. She emphasizes the importance of aligning marketing efforts with the company's global growth objectives and collaborates closely with Product Marketing to define go-to-market strategies and develop buyer personas.