Liz Rodriguez Tran
About Liz Rodriguez Tran
Liz Rodriguez Tran serves as the Director of Demand Generation in Marketing at Cvent, where she has worked since 2017. She has extensive experience in marketing roles across various companies, including Oracle and KPMG, and holds a Bachelor's Degree in English Literature from Louisiana State University.
Current Role at Cvent
Liz Rodriguez Tran serves as the Director of Demand Generation in the Marketing department at Cvent. She has held this position since 2017, contributing to the company's marketing strategies from the McLean, VA office. In her role, she focuses on demand generation initiatives that drive customer engagement and support the overall marketing objectives of the organization.
Previous Experience in Marketing
Prior to her current role, Liz Rodriguez Tran accumulated extensive experience in marketing and business development. She worked at Oracle as Senior Manager for North America Marketing from 2013 to 2016. Before that, she served as Manager of Markets & Accounts at KPMG from 2011 to 2013. Her career also includes positions at Latham & Watkins and Andrews Kurth LLP, where she developed skills in business development and marketing management.
Educational Background
Liz Rodriguez Tran earned her Bachelor’s Degree in English Literature from Louisiana State University. This educational background has provided her with a strong foundation in communication and content development, which she applies in her marketing roles.
Expertise in Marketing Strategies
Liz Rodriguez Tran has expertise in creating cohesive cross-channel customer experiences by integrating online and offline marketing strategies. She is experienced in managing nurture campaigns, email marketing, and webcasts. Additionally, she has a strong background in content syndication, strategic planning, field marketing, and event management.
Collaborative Work Style
In her various roles, Liz Rodriguez Tran has demonstrated a collaborative work style. She works closely with product marketing, marketing operations, sales teams, and partners to ensure alignment and effectiveness in marketing initiatives. This collaborative approach enhances the overall performance of marketing campaigns.