Luke Winckler
About Luke Winckler
Luke Winckler serves as the Team Lead for Digital Marketing at Cvent, where he manages SEM campaigns and collaborates with various teams to enhance digital initiatives and user experience. He has a background in marketing and has held several positions in digital marketing across different organizations since 2010.
Work at Cvent
Luke Winckler serves as the Team Lead for Digital Marketing at Cvent, a position he has held since 2018 in Vancouver, British Columbia, Canada. He collaborates with a team based in India to manage Search Engine Marketing (SEM) campaigns that target the EMEA and APAC regions. His role involves strategizing new digital initiatives for all Cvent products in partnership with product and content marketing teams. Additionally, he is part of a Conversion Rate Optimization (CRO) team that focuses on enhancing user experience across all Cvent pages to maximize lead generation.
Education and Expertise
Luke Winckler has a solid educational background in marketing and advertising. He studied at West Vancouver Secondary School from 2002 to 2005. He then attended Capilano University, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing from 2008 to 2012. He also achieved an Advertising Diploma from The Art Institute of Vancouver. His educational qualifications support his expertise in digital marketing strategies and initiatives.
Previous Work Experience
Before joining Cvent, Luke Winckler gained valuable experience in digital marketing roles. He worked at Great Canadian Gaming Corporation as a Specialist in Digital Marketing from 2016 to 2018. Prior to that, he served as a Marketing Specialist at TapSnap™ from 2014 to 2016. His early career included a position at The Orchard Recovery and Treatment Center, where he worked in Client Services, Intakes, and Miscellaneous Administration from 2010 to 2014. These roles contributed to his comprehensive understanding of digital marketing.
Key Responsibilities
In his current role at Cvent, Luke Winckler plays a significant part in Search Engine Optimization (SEO) initiatives for multiple Cvent domains with an international focus. He is responsible for presenting paid digital performance metrics and recommendations to company stakeholders and executives. His responsibilities highlight his involvement in both strategic planning and performance analysis within the digital marketing landscape.