Manish Kumar
About Manish Kumar
Manish Kumar serves as the Team Lead for Alliance Partnerships, Exhibitions, and Sponsorships at Cvent, where he coordinates training sessions and marketing initiatives with major partners. He has extensive experience in marketing and client services, having held various positions at Cvent and other organizations since 2011.
Current Role at Cvent
Manish Kumar serves as the Team Lead for Alliance Partnerships, Exhibitions, and Sponsorships at Cvent. In this role, he coordinates internal and external partner-related training sessions and content. He has been with Cvent since 2021 and is responsible for overseeing the execution of partner-specific marketing deliverables, which include email campaigns, website listings, press releases, and social media posts. Additionally, he collaborates with Cvent event planning teams to ensure that event-related exhibit and sponsor deliverables are met.
Previous Experience at Cvent
Before his current position, Manish Kumar held several roles at Cvent. He worked as a Marketing Research Associate from 2015 to 2017, followed by a promotion to Senior Associate, Marketing Research and Lead Generation from 2017 to 2019. He then served as Assistant Team Lead, Alliance Partnerships from 2019 to 2021. Throughout his tenure at Cvent, he gained extensive experience in marketing research and partnership management.
Early Career Background
Manish Kumar began his career with a marketing internship at Caparo Engineering India Ltd in 2011. He also worked briefly as a Mall Intercept Survey Expert at Mahindra Holidays & Resorts India Limited during the same year. Following these roles, he joined Convergys as Support Team Lead in Client Services, where he worked for three years from 2012 to 2015. These early experiences contributed to his foundational skills in marketing and client services.
Education and Qualifications
Manish Kumar holds a Post Graduate Diploma in Management (PGDM) with a focus on Marketing and Human Resource from Accurate Institute of Management and Technology, which he completed from 2010 to 2012. He also earned a Bachelor of Science (B.Sc. Honours) in Botany/Plant Biology from Dayalbagh Educational Institute, Agra, from 2005 to 2008. Additionally, he is certified as an Event Marketing Strategist, emphasizing his expertise in strategic promotion through events.
Partnership Collaborations
In his current role, Manish Kumar collaborates with major partners including American Express, Citi, Uber, SAP Concur, Salesforce, Marketo, Mastercard, Veeva, and Brightcove. He specializes in creating co-branded marketing assets such as collaterals, product FAQs, sales pitches, and newsletters. He also analyzes partner ROI from marketing programs using specialized dashboards, ensuring that marketing initiatives align with partner goals.