Manpreet Kour
About Manpreet Kour
Manpreet Kour serves as the Director of Experiential Marketing at Cvent, where she has worked since 2008 in various roles. She is recognized for her leadership in event technology and sustainability initiatives within the industry.
Current Role at Cvent
Manpreet Kour serves as the Director of Experiential Marketing at Cvent since 2020. In this role, she oversees the strategic direction and execution of experiential marketing initiatives. Kour has been instrumental in revamping the organizational structure to support new event strategies in 2017. She has also successfully pivoted in-person activities to virtual and hybrid events during 2020, adapting to the changing landscape of event management.
Previous Experience at Cvent
Kour has held multiple positions at Cvent, starting as a Senior Marketing Associate from 2008 to 2011. She progressed to roles including Assistant Team Lead, Marketing (2011-2012), Team Lead, Marketing (2012-2014), Assistant Manager, Experiential Marketing (2014-2015), and Manager, Experiential Marketing (2015-2017). She also served as Senior Manager, Experiential Marketing from 2017 to 2020. Throughout her tenure, she introduced the Event Technology vertical and managed the event tech stack, marketing technology, and integrations.
Education and Training
Manpreet Kour studied at Delhi University from 2004 to 2007, completing a three-year program. Prior to that, she attended the Convent of Jesus And Mary. Kour has obtained certifications on all of Cvent’s Event Management Solutions and is proficient in various event and marketing tools, enhancing her expertise in the field.
Achievements and Recognition
Kour has received multiple accolades within Cvent, including the Game Changer of the Year award in 2024 and being a nominee for Senior Leader of the Year in 2023. She has secured over 60 speaking opportunities at industry events globally, establishing herself as an industry thought leader. Kour also drives Diversity, Equity, and Inclusion (DE&I) initiatives within event planning and execution.
Sustainability and Industry Contributions
Kour incorporates sustainable practices into event management, focusing on waste reduction and eco-friendly sourcing. She actively contributes to webinars and podcasts discussing the future of events, sustainability, and event technology, sharing her insights and expertise with a broader audience.