Margaret O'brien
About Margaret O'brien
Margaret O'Brien is the Manager of Sales Enablement at Cvent, where she has worked since 2023. She has a background in sales operations and development, with expertise in optimizing sales tools and technology.
Work at Cvent
Margaret O'Brien currently holds the position of Manager, Sales Enablement at Cvent, a role she has occupied since 2023. In this capacity, she operates in a hybrid work environment based in Tysons Corner, Virginia. Prior to her current role, she served as Manager, Sales Development, Enterprise Solutions for five months in 2021 and transitioned to Manager, Sales Operations & Enablement, Enterprise Solutions, where she worked for one year until 2023. Her responsibilities include optimizing sales tools and technology within the cloud software sector.
Education and Expertise
Margaret O'Brien earned her Bachelor's degree in Public Relations, Advertising, and Applied Communication from Penn State University, where she studied from 2012 to 2016. She has developed expertise in optimizing sales tools and technology, particularly in the cloud software space. Additionally, she is certified as a SalesLoft admin, demonstrating her advanced proficiency in this sales engagement platform.
Background
Before joining Cvent, Margaret O'Brien gained valuable experience through various internships and roles. She interned at Cashman & Associates Communications in 2015 and at Michael J. O'Connor & Associates, LLC from 2015 to 2016. She also worked as a Section Editor and Writer for Valley Magazine at Penn State from 2014 to 2016. Earlier in her career, she managed Rita's Italian Ice from 2011 to 2015.
Sales Tools Management
In her role at Cvent, Margaret O'Brien is responsible for publishing enhancements to sales tools, sharing wins, best practices, and key performance indicator data with the sales team. She is proficient in managing a variety of sales tools, including Salesloft, Seismic, Zoominfo, Ambition, Reachdesk, and Sales Navigator. Additionally, she collaborates with procurement teams to manage renewals and evaluate sales tool partnerships.