Marion Hesse
About Marion Hesse
Marion Hesse serves as the Assistant Team Lead for Marketing in the DACH and Europe regions at Cvent, where she has worked since 2021. She has a background in performance marketing and SEO, with previous roles at Festicket and WinLocal GmbH.
Work at Cvent
Marion Hesse serves as the Assistant Team Lead for Marketing in the DACH and Europe regions at Cvent. She has been with the company since 2021, contributing to the development and optimization of marketing campaigns tailored for the DACH market and Europe. Her role involves planning and executing global marketing campaigns, collaborating with sales managers to analyze pipelines, and improving lead conversion rates. Hesse also coordinates strategic partnerships and manages budgeting, reporting, and controlling for various marketing initiatives.
Previous Experience in Marketing
Prior to her current role at Cvent, Marion Hesse held several marketing positions. She worked at Festicket as a Performance Marketing Manager from 2019 to 2021, and as a Performance Marketing Executive from 2018 to 2019. Before that, she was employed at WinLocal GmbH as an SEA Manager and SEO Manager from 2017 to 2018, and as a Marketing Content Manager and SEO Manager from 2015 to 2017. These roles provided her with extensive experience in performance marketing and search engine optimization.
Education and Expertise
Marion Hesse has a diverse educational background. She earned a Bachelor's degree in Media and Cultural Studies from The University of Freiburg, completing her studies from 2011 to 2014. She further enhanced her skills by completing a Digital Marketing and Data Analytics Short Course at York St. John University in 2020. Additionally, she participated in the People Leadership Bootcamp at Cvent in 2022 and completed the Digital Marketing and Leadership Program at Squared Online from 2016 to 2017, where she became an Online Marketing Specialist and Digital Change Agent.
Background in Public Relations
Marion Hesse began her career in public relations, working as a PR Intern at the University Medical Centre Freiburg in 2013. She also held a position at JP Promotions from 2012 to 2014, where she focused on marketing and public relations. This early experience in PR laid the foundation for her subsequent roles in marketing and communications.
Key Responsibilities and Skills
In her current position at Cvent, Marion Hesse plays a vital role in refining target personas, product positioning, market messaging, and go-to-market strategies. She is involved in content planning and development, social media management, and website management. Hesse's expertise in multi-channel B2B lead generation and her ability to coordinate marketing initiatives contribute to her effectiveness in her role.