Meagan Lavin
About Meagan Lavin
Meagan Lavin serves as the Senior Director of Global Sales & Revenue Operations at Cvent, where she has worked since 2021. With a background in sales operations and management, she focuses on improving contracting processes and optimizing sales performance through data-driven strategies.
Current Role at Cvent
Meagan Lavin serves as the Senior Director of Global Sales & Revenue Operations at Cvent, a position she has held since 2021. In this role, she focuses on enhancing the contracting process from quote to cash. She plays a significant role in the go-to-market strategy for new products and pricing strategies, utilizing data-driven insights to improve productivity and streamline sales operations.
Previous Experience at Cvent
Meagan Lavin has extensive experience at Cvent, where she held multiple positions. She worked as a Manager in Supplier Network from 2013 to 2014, followed by a role as Team Lead in Sales Development from 2012 to 2013. She then served as Manager of Post-Merger Integrations from 2014 to 2015, and as Senior Manager of Sales Operations from 2016 to 2018. After that, she advanced to Director of Sales Operations from 2018 to 2021.
Experience at Snag
Before her tenure at Cvent, Meagan Lavin worked at Snag in 2016. She held the position of Manager, Mid Market for five months and also served as Manager of Sales Planning for two months. Her roles at Snag contributed to her expertise in sales operations and management.
Education and Expertise
Meagan Lavin earned a Bachelor of Arts degree in Communication and Business Leadership from Virginia Tech. Her educational background complements her professional expertise in designing quota, territory, and commission plans aimed at optimizing sales performance. She is also skilled in leading sales operations integration during mergers and acquisitions.