Mike Dietrich
About Mike Dietrich
Mike Dietrich serves as the Vice President of Marketing at Cvent, where he has worked since 2015. He has extensive experience in marketing and management across various sectors, including EventTech and telecommunications.
Current Role at Cvent
Mike Dietrich serves as the Vice President of Marketing at Cvent, a position he has held since 2015. In this role, he focuses on defining and executing go-to-market strategies aimed at driving new user acquisition and enhancing customer retention. He is responsible for enabling a global direct sales team to meet acquisition, upsell, and cross-sell targets. His leadership contributes to Cvent's growth in the event technology sector.
Previous Experience in Telecommunications
Prior to his current role, Mike Dietrich worked at Sprint Nextel in various capacities from 1999 to 2007. He served as Sr. Manager of Program Management from 1999 to 2003, and later as Sr. Manager of Handset Planning from 2003 to 2005. He also held the position of Director of Corporate Development from 2005 to 2007. His experience at Sprint Nextel provided him with a strong foundation in telecommunications and program management.
Experience in Media and Education Technology
Mike Dietrich has extensive experience in the media and education technology sectors. He worked at SiriusXM Radio Inc. as Sr. Director of Mobile & Web from 2007 to 2011, where he managed mobile and web initiatives. He later joined Blackboard as Sr. Director of Solutions Marketing from 2013 to 2015, focusing on marketing strategies within the education technology space. His diverse background enhances his expertise in these industries.
Educational Background
Mike Dietrich earned his MBA from Georgetown University McDonough School of Business, studying from 1995 to 1997. Prior to that, he completed his undergraduate studies at Connecticut College, where he obtained a BA in Economics and Political Science from 1986 to 1990. His educational achievements provide a solid foundation for his career in marketing and management.
Entrepreneurial Ventures
In addition to his corporate roles, Mike Dietrich led the formation of a startup outdoor and active apparel business in 2012. He oversaw all startup operations, demonstrating his ability to manage new ventures and contribute to business development outside of traditional corporate environments.