Mohit Bansal
About Mohit Bansal
Mohit Bansal is an Assistant Manager in Marketing Operations at Cvent, where he has worked since 2021. He has a background in marketing project management and operations, with previous roles at MarketOne International and IBM.
Work at Cvent
Mohit Bansal currently holds the position of Assistant Manager in Marketing Operations at Cvent, a role he has occupied since 2021. In this capacity, he plays a key role in capacity planning, work prioritization, and optimizing various marketing tactics to enhance the company's go-to-market strategy. Prior to this, he served as Team Lead and Assistant Team Lead in Marketing Project Management from 2019 to 2021 and 2017 to 2019, respectively. His experience at Cvent has contributed to the development of a reporting infrastructure that supports marketing campaigns by evaluating returns on investment in terms of hours spent on go-to-market efforts.
Previous Experience at MarketOne International
Mohit Bansal worked at MarketOne International in various roles. He began as a Management Trainee for five months in 2016, followed by a position as a Marketing Automation Consultant for ten months in the same year. In his role as a Marketing Automation Consultant, he was responsible for creating and maintaining performance standards and quality check best practices aligned with a broader testing strategy on production processes. He also developed work back plans for key marketing initiatives, including webinars and virtual events, ensuring predefined service level agreements (SLAs) and average handling times (AHT) for campaign execution.
Experience at IBM
Mohit Bansal worked at IBM as Lead Operations for eight months in 2013 and 2014. During his tenure at IBM, he contributed to operational processes and management, gaining valuable experience in a corporate environment. This role helped him develop skills that would later be beneficial in his marketing operations career.
Education and Expertise
Mohit Bansal holds a Bachelor of Technology (B.Tech.) degree in Electronics and Communications Engineering from Punjab Technical University, which he completed from 2008 to 2012. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing from the Army Institute of Management, Kolkata, from 2014 to 2016. His educational background provides a strong foundation for his expertise in marketing operations and project management.