Nari Courtney
About Nari Courtney
Nari Courtney is a Senior Marketing Manager specializing in Customer Lifecycle and Retention at Cvent, where she has worked since 2020. With a diverse background in marketing roles at various companies, she has developed expertise in customer journey mapping, A/B testing, and marketing automation.
Current Role at Cvent
Nari Courtney serves as the Senior Marketing Manager for Customer Lifecycle and Retention at Cvent. In this role, she has been responsible for developing customer journey maps across Cvent solutions to enhance customer lifecycle programs. She has utilized marketing automation tools such as Marketo to improve campaign efficiency and audience reach. Nari has also played a key role in supporting Cvent CONNECT, the company's industry user conference, through experiential marketing and content development.
Previous Experience at Cvent
Before her current position, Nari Courtney worked at Cvent as a Marketing Manager for Customer Lifecycle and Retention from 2017 to 2020. In this capacity, she focused on customer engagement strategies and retention initiatives. She also held the position of Team Lead for Customer Marketing Campaigns from 2015 to 2017, where she led marketing efforts aimed at enhancing customer relationships and driving campaign success.
Career Background in Marketing
Nari Courtney has a diverse background in marketing, having worked in various roles across different organizations. She was a Marketing Manager for Product Development at Identity Guard® in 2014 and later served as Marketing Manager for Customer Experience from 2014 to 2015. Prior to that, she worked as a Marketing Associate at Intersections Inc. and progressed to Senior Marketing Associate in Data Breach Services from 2012 to 2014.
Education and Academic Achievements
Nari Courtney studied Communication Studies at Christopher Newport University, where she earned her Bachelor of Arts degree. Additionally, she participated in a Summer Study Abroad Program, achieving a focus in Multicultural Studies. Her educational background has provided her with a solid foundation in communication and marketing principles.
Skills and Marketing Strategies
Nari Courtney has implemented A/B testing to optimize marketing strategies and campaign tactics throughout her career. She has collaborated with Client Success, Sales, and Marketing teams to create global event and digital channel programs aimed at enhancing customer engagement and retention. Her expertise in utilizing marketing automation tools has contributed to the effectiveness of her campaigns.