Patrick Smith
About Patrick Smith
Patrick Smith serves as the Chief Marketing Officer at Cvent, where he has worked since 2017, overseeing a global team of over 275 marketers. He has extensive experience in B2B marketing, M&A communications, and sales strategy development, having previously held senior roles at Deltek and other companies.
Work at Cvent
Patrick Smith has served as the Chief Marketing Officer at Cvent since 2017. In this role, he oversees all functions of the B2B marketing equation, which includes product launch and demand generation. He leads a global team of over 275 marketers, focusing on developing and implementing go-to-market strategies. Smith's responsibilities encompass a wide range of marketing activities, ensuring alignment with the company's objectives and enhancing its market presence.
Previous Experience at Deltek
Before joining Cvent, Patrick Smith held multiple positions at Deltek. He served as Senior Vice President and Chief Marketing Officer from 2014 to 2017, where he played a crucial role in shaping the company's marketing strategies. Prior to that, he was Vice President of Corporate Marketing and Communications from 2007 to 2014. His tenure at Deltek spanned a total of ten years, contributing to significant marketing initiatives and organizational growth.
Educational Background
Patrick Smith earned his MBA from the University of Maryland - Robert H. Smith School of Business, completing his studies from 2004 to 2006. He also holds a Bachelor of Science degree in Business Logistics from Penn State University, where he studied from 1992 to 1996. His educational background provides a strong foundation for his expertise in marketing and business strategy.
Expertise and Skills
Patrick Smith possesses expertise in M&A communications and integration, which enhances his strategic capabilities in marketing. He has experience in supply chain network design and warehouse design, contributing to a well-rounded understanding of business operations. Smith enjoys collaborating with sales teams to close multi-million dollar deals and leads sales messaging training sessions to strengthen the team's effectiveness in presenting company strategies.
Career Progression
Patrick Smith's career spans several notable positions prior to his role at Cvent. He worked at SC&H Group as Vice President for one year and held the position of Director of Marketing at Manugistics, Inc for six years. Additionally, he gained early experience as an Officer at First USA and as a Simulation Engineer at Intel. This diverse background has equipped him with a comprehensive understanding of marketing and business development.