Paul Masters
About Paul Masters
Paul Masters is a Talent Operations Partner and entrepreneur based in Palm Beach, Florida, with extensive experience in go-to-market operations across various companies since 2012. He currently holds multiple roles, including GTM Operations Partner at Virbela and Founder & CEO at Pivotal, while also supporting startup founders in revenue acceleration and strategy execution.
Work at Cvent
Paul Masters serves as a Talent Operations Partner at Cvent, a position he has held since 2017. In this role, he focuses on optimizing talent acquisition and operational processes within the organization. His extensive experience in talent operations contributes to Cvent's ability to attract and retain top talent in the competitive events management industry.
Education and Expertise
Paul Masters studied at Rutgers University, where he gained foundational knowledge that supports his career in talent operations and business growth. He has developed a proprietary framework called S.M.A.S.H., designed to assist startup founders in building repeatable revenue systems. His expertise spans various aspects of go-to-market strategies and revenue acceleration.
Background
Based in Palm Beach, Florida, Paul Masters is actively involved in the local business ecosystem. He supports startup founders across different growth stages in B2B, B2C, and DTC industries through his work with Pivotal. His career includes significant roles in sales and operations, enhancing his understanding of market dynamics and business development.
Achievements
Throughout his career, Paul Masters has held multiple leadership positions across various companies. He co-founded Staffer, which achieved a notable annual recurring revenue of 4 million dollars before being acquired. Additionally, he has contributed to companies like CyberGRX, Amazon, and Google as a go-to-market partner, demonstrating his impact on revenue growth and operational efficiency.