Pronob Deka
About Pronob Deka
Pronob Deka is an Assistant Team Lead in Database Marketing at Cvent, with a background in marketing research and analytics. He has held various positions in notable companies, including BMR Advisors, The Chopras, and Accenture, and has a degree in Electrical Engineering and a Post Graduate Diploma in Business Analytics.
Current Role at Cvent
Pronob Deka serves as the Assistant Team Lead in Database Marketing at Cvent, a position he has held since 2020. In this role, he is responsible for overseeing database marketing strategies and initiatives within the organization. His work focuses on optimizing marketing efforts through data-driven insights and effective lead generation techniques.
Previous Experience in Marketing and Research
Prior to his current role, Pronob Deka accumulated diverse experience in marketing and research. He worked as a Senior Research Analyst at BMR Advisors from 2012 to 2014, followed by a position as a Marketing Research Executive at The Chopras from 2014 to 2016. He also held roles at Events 4 Sure and Manya-The Princeton Review, where he gained valuable skills in lead generation and marketing communications.
Educational Background
Pronob Deka earned a Bachelor of Engineering (B.E.) in Electrical Engineering from Jorhat Engineering College, where he studied from 2008 to 2012. He further enhanced his qualifications by obtaining a Post Graduate Diploma in Business Analytics from the Institute of Management Technology, Ghaziabad. This educational foundation supports his expertise in data analysis and marketing strategies.
Expertise in Marketing Automation and Account Based Marketing
Pronob Deka possesses expertise in Account Based Marketing and Marketing Automation. These skills are essential for targeting specific accounts and streamlining marketing processes. His proficiency in these areas contributes to effective marketing strategies that drive engagement and conversion.
Experience in Digital Marketing and Competitive Analysis
Pronob Deka has a background in digital marketing, having worked as a Digital Marketing Advisory Analyst at Accenture from 2016 to 2018. He has demonstrated success in competitive analysis and benchmarking, which are critical for evaluating market position and performance. His analytical skills enhance his ability to inform marketing strategies.