Racheal Reed

Product Designer Ii @ Cvent

About Racheal Reed

Racheal Reed is a Product Designer II at Cvent, where she has worked since 2022 in Austin, Texas. She has a diverse background in UX design and management, with experience in user research and a strong focus on data-driven design.

Work at Cvent

Racheal Reed has been employed at Cvent as a Product Designer II since 2022. In this role, she focuses on creating user-centered designs that enhance the overall user experience. She collaborates with leadership and developers to conduct design critiques early in the design process, ensuring alignment and quality in the final product. Her work emphasizes the importance of data-supported designs, utilizing research to inform her design decisions.

Education and Expertise

Racheal Reed studied at General Assembly, completing an Immersive UX/UI Bootcamp from 2021 to 2022. She also holds a Bachelor's degree in General Studies from Texas State University, achieved between 2019 and 2021. Additionally, she earned an Associate's degree in Social Work from Austin Community College, where she studied from 2010 to 2019. Racheal has completed Accessibility Training through Deque University, enhancing her skills in creating inclusive designs.

Professional Background

Racheal Reed has a diverse professional background. Prior to her role at Cvent, she worked as a UX Auditor at Expat Tax Online for two months in 2022. She also served as a UX Design Fellow at General Assembly for four months in 2021. Earlier in her career, she held various positions, including General Manager at Shandeez Restaurant and Front End Manager at Randalls Food Market. Her experience spans administrative roles, sales, and management, contributing to her well-rounded skill set.

User Research and Design Skills

Racheal Reed is experienced in conducting user research, which includes competitive analysis, client surveys, and one-on-one user interviews. She analyzes how new products meet market needs and consumer preferences, creating a backlog for design iterations when necessary. Racheal is skilled in various UX tools such as Figma, Adobe Photoshop, Optimal Workshop, Maze testing, and InVision, allowing her to effectively execute her design projects.

Leadership and Collaboration

Racheal Reed believes in fostering a collaborative and supportive work environment. She focuses on building up her coworkers to inspire self-determination. Her leadership experience includes serving as President of the NTSO at Texas State University from 2019 to 2021. Racheal's approach to teamwork emphasizes the importance of collaboration in achieving successful design outcomes.

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