Rebecca Litz
About Rebecca Litz
Rebecca Litz is a Senior Sales Executive in Event Solutions at Cvent, with over 20 years of experience in driving SaaS deals across global enterprise verticals. She has a strong background in market expansion and product adoption, having held various leadership roles in companies such as Alcatel-Lucent Enterprise and ON24.
Current Role at Cvent
Rebecca Litz serves as a Senior Sales Executive in Event Solutions at Cvent, a position she has held since 2022. In this role, she focuses on enhancing event outreach, driving attendance, and engaging attendees through Cvent's event technology. She aims to deliver operational efficiencies and assist event organizers in measuring and proving return on event (ROE). Her expertise in sales and customer engagement contributes to the overall success of Cvent's event solutions.
Previous Experience in Sales and Marketing
Rebecca has held various leadership roles in sales and marketing prior to her current position. She worked as the Global Director of Sales at Motiva AI for five months in 2020 and as the Director of Sales & Global Enterprise Accounts at Hive9, an Uptempo company, from 2021 to 2022. Additionally, she served as Senior Director of Expansion & Acquisition at ON24 for four years, from 2016 to 2020. Her experience spans over two decades, during which she has driven significant SaaS deals across global enterprise verticals.
Education and Certifications
Rebecca Litz earned a Bachelor of Arts in Communications from Washington State University. She also studied Computer Systems Networking and Telecommunications at Rutgers University, where she achieved an Avaya Specialist Certification. This educational background equips her with the skills necessary for effective communication and technical understanding in her sales roles.
Expertise in Market Expansion and Product Adoption
Rebecca is recognized for her ability to trigger market expansion and product adoption. She analyzes data related to customer behavior and market trends to identify growth opportunities. Her strategic approach enables organizations to improve their event outreach and engagement, ensuring that they can effectively reach their target audiences.
Leadership and People Strategy
Rebecca specializes in driving people strategy across business environments. Her focus includes employee development, organizational change, and innovation. She builds and deepens global enterprise partnerships to provide SaaS solutions, ensuring customer satisfaction and fostering long-term relationships.