Rita Macher
About Rita Macher
Rita Macher is an Account Manager for the DACH region at Cvent, where she has worked since 2022. She has extensive experience in digital wealth management and has held various roles in sales, customer service, and consulting across several companies in Germany.
Work at Cvent
Rita Macher has been employed at Cvent as an Account Manager for the DACH Region since 2022. In this role, she is based in Frankfurt am Main, Hessen, Deutschland. Her responsibilities include managing client relationships and supporting the implementation of Cvent's event management solutions within the region.
Previous Experience
Before joining Cvent, Rita Macher held several positions that contributed to her expertise. She worked at Bosch Sicherheitssysteme GmbH in 2012 for three months, focusing on market analysis and market entry strategies in the off-highway market. Additionally, she served as a Customer Service Executive at Prospery from 2017 to 2018 and as a Sales Consultant at Airport Staff GmbH from 2016 to 2017.
Education and Expertise
Rita Macher studied International Business with a focus on financial markets at Regent's University London for 11 months in 2012. She also earned a Bachelor of Arts in International Management from the International School of Management in Germany, completing her studies from 2010 to 2018. Her expertise includes supporting the implementation of digital wealth management platforms, particularly hybrid robo-advisors, in the German market.
Background in Sales and Marketing
Rita Macher has a strong background in sales and marketing. She has organized marketing activities, including trade fair appearances, to establish strategic alliances. Her experience includes playing a key role as an interface between Sales, IT, Portfolio Management, and Marketing for an e-commerce product, ensuring effective communication across various operational sectors.
Client Relations and Corporate Strategy
Rita Macher has experience in adapting corporate strategies to align with the customer journey of specific customer segment groups. She has worked in roles that involved sales and client relations, notably at Hauck & Aufhäuser Privatbankiers, where she focused on digital wealth channels. Her ability to bridge different departments has enhanced her effectiveness in client-facing roles.