Ritika Sharma
About Ritika Sharma
Ritika Sharma is a Senior Research Associate in Marketing at Cvent, where she has worked since 2014. She specializes in technology-based secondary research and plays a key role in designing marketing campaigns and conducting market analysis.
Current Role at Cvent
Ritika Sharma serves as a Senior Research Associate in the Marketing department at Cvent. She has held this position since 2014, contributing to the organization for nearly a decade. In her role, she plays a key part in designing and supporting various marketing campaigns. Her responsibilities include conducting technology-based secondary research and focusing on effective marketing strategies that align with the company's goals.
Previous Experience at Cvent
Prior to her current role, Ritika Sharma worked at Cvent as a Marketing Research Associate from 2012 to 2014. During her two years in this position, she gained valuable experience in market research and analysis. This foundational role helped her develop skills that she continues to apply in her current position.
Education and Expertise
Ritika Sharma earned her Bachelor's degree in Economics and Business Economics from Gargi College, Delhi University, completing her studies from 2009 to 2012. Her educational background provides her with a strong foundation in economic principles and business strategies. She has expertise in using tools such as Salesforce, Hoovers, and LinkedIn for market research and analysis, which enhances her effectiveness in her role.
Research and Analysis Skills
In her current position, Ritika Sharma specializes in technology-based secondary research. She is responsible for categorizing industry verticals and conducting prospect segmentation. Additionally, she develops and produces detailed Salesforce reports and analysis, which support the marketing efforts of Cvent. Her analytical skills contribute to informed decision-making within the marketing team.