Robin Rankin
About Robin Rankin
Robin Rankin serves as the Events Lead in Marketing at Cvent, bringing extensive experience from various sectors including finance and information technology. With a background in Public Relations from Texas Tech University, Rankin has demonstrated strong project management and leadership skills throughout a diverse career in event marketing.
Work at Cvent
Robin Rankin has been serving as the Events Lead in the Marketing department at Cvent since 2017. In this role, she oversees various event marketing initiatives, leveraging her extensive experience in the industry. Cvent is known for its event management software and solutions, and Rankin's contributions play a significant role in enhancing the company's marketing strategies. Her position involves coordinating complex marketing campaigns and managing projects that align with Cvent's objectives.
Education and Expertise
Robin Rankin studied at Texas Tech University, where she earned a Bachelor's degree in Public Relations from 2003 to 2007. This educational background provides her with a strong foundation in communication and marketing principles. Her expertise spans across event marketing in various sectors, including finance and information technology, showcasing her versatility and adaptability in different industry environments.
Background
Prior to her current role at Cvent, Robin Rankin held several positions in event marketing. She worked at JPMorgan Chase & Co. as a Senior Associate in Event Marketing for eight months in 2013 and previously served as a Senior Associate in Corporate Events and Communications from 2008 to 2013. Additionally, she was the Event Marketing Manager at Lanyon from 2015 to 2017. These roles have contributed to her extensive knowledge and skills in managing events and marketing campaigns.
Achievements
Robin Rankin possesses strong skills in project and campaign management, which indicate her capability to handle complex marketing initiatives effectively. Her leadership skills suggest an ability to guide teams in high-pressure environments, ensuring successful execution of marketing strategies and events. These competencies have been developed through her diverse experiences across different companies and sectors.