Ronak Sanghvi
About Ronak Sanghvi
Ronak Sanghvi is an Associate Marketing Automation professional currently working at Cvent in Gurugram, Haryana, India. He has a background in digital marketing and holds a Bachelor of Technology in Computer Science from Jaypee University of Engineering and Technology.
Current Role at Cvent
Ronak Sanghvi serves as an Associate Marketing Automation at Cvent since 2021. In this role, he specializes in creating and deploying Marketo campaigns for various programs, including webinars, trade shows, and hosted events. He collaborates with Demand Generation, Events, and Field Marketing teams to develop innovative marketing campaign solutions. His responsibilities include managing lead routing, list uploads, and data management between sales and marketing systems. Sanghvi also maintains and optimizes third-party Marketo tools, such as LinkedIn LeadGen forms, Zoom, Go to Webinar, and Zapier.
Previous Experience in Digital Marketing
Prior to his current position, Ronak Sanghvi worked at Uplers as a Digital Marketing Specialist for six months in 2021. He also held the position of Brand Marketing Executive at Uplers from 2020 to 2021. His earlier experience includes a role as a Social Media Marketing Intern at Olcademy from 2018 to 2020 and as a Digital Marketing Intern at Abhedya Surksha in 2019. Additionally, he worked as a Search Engine Optimization Executive at Versatile Techno for two months in 2020.
Education and Academic Background
Ronak Sanghvi completed his Bachelor of Technology (BTech) in Computer Science at Jaypee University of Engineering and Technology from 2016 to 2020. During his time at the university, he also served as Joint Secretary from 2018 to 2019, contributing to various student-led initiatives in the Guna Area of India.
Skills and Specializations
Ronak Sanghvi specializes in marketing automation, particularly with Marketo. His expertise includes developing landing pages and email templates, as well as conducting A/B testing to optimize campaign performance. He audits and governs field management between Salesforce and Marketo to ensure efficient system integration and data flow. His collaborative work with various marketing teams enhances the effectiveness of marketing strategies.