Rupali Chatterjee
About Rupali Chatterjee
Rupali Chatterjee serves as the Associate Vice President at Cvent, where she leads strategic marketing initiatives and growth strategies for the Asia Pacific and Middle East markets. With over 16 years of experience in marketing, she specializes in digital marketing and has a strong background in business development and market intelligence.
Work at Cvent
Rupali Chatterjee has served as Associate Vice President at Cvent since 2006. In this role, she is involved in strategic discussions regarding key marketing initiatives and the design of marketing goals. Her responsibilities include managing an online tool that supports Requests for Proposals (RFPs) and market intelligence within the hospitality sector. Chatterjee's work focuses on enhancing marketing strategies and driving growth in the Asia Pacific and Middle East markets.
Education and Expertise
Rupali Chatterjee holds an MBA from the Asia Pacific Institute of Management, where she studied Marketing and International Business from 2002 to 2004. Her educational background complements her extensive expertise in various marketing domains, including digital marketing, product marketing, field marketing, demand generation, branding, and communication. This knowledge equips her to develop effective growth strategies tailored to the hospitality industry.
Background
Before joining Cvent, Rupali Chatterjee worked at HCL BPO as a Senior Customer Care Executive from 2004 to 2006 in the Noida Area, India. This early experience contributed to her understanding of customer needs and market dynamics. With over 16 years of experience in marketing, she has built a career focused on digital marketing tools and software solutions specifically for the hospitality sector.
Achievements
Rupali Chatterjee has developed significant skills in business and market development, product positioning, and channel expansion across North America, Europe, and Asia. She is adept at organizing and interpreting market information, which aids top management in decision-making processes. Her credibility and personal integrity have established her as a trusted figure among decision-makers, fostering employee motivation and loyalty.
Skills in Market Forecasting
Rupali Chatterjee possesses strong skills in market forecasting, allowing her to quickly identify and formulate strategies to capitalize on business opportunities. Her ability to analyze market trends and consumer behavior contributes to her effectiveness in driving marketing initiatives and achieving organizational goals within the hospitality industry.