Sahiba Malhotra
About Sahiba Malhotra
Sahiba Malhotra is a Senior Manager of Marketing Data & Insights at Cvent, where she has worked since 2023. She has extensive experience in marketing data analysis and corporate data governance, having held various roles at Cvent and CEB, now Gartner, over the years.
Work at Cvent
Sahiba Malhotra currently serves as Senior Manager, Marketing Data & Insights at Cvent, a position she has held since 2023. Her career at Cvent includes various roles, starting as a Senior Database Marketing Analyst from 2017 to 2018. She progressed to Team Lead, Marketing Data & Insights from 2019 to 2021, and then became Manager, Marketing Data & Insights from 2021 to 2023. In her current role, she focuses on leveraging data to optimize marketing strategies and enhance organizational performance.
Education and Expertise
Sahiba Malhotra earned her Bachelor of Arts in Economics from the University of Maryland, where she studied from 2009 to 2013. Her academic background provides a strong foundation for her expertise in corporate data governance and best practice consultancy. She possesses knowledge of marketing laws including CCPA, GDPR, and CPRA, which aids in ensuring compliance and effective marketing strategies.
Background
Sahiba Malhotra has a diverse professional background with experience in various roles across multiple organizations. Prior to her current position at Cvent, she worked at Macy's as part of the Executive Development Program and held several positions at CEB, now Gartner, including Member Engagement Operations Specialist and Channel Marketing Analyst. Her early career included internships in human resources, project management, and fashion merchandising, showcasing her versatility in different fields.
Achievements
Throughout her career, Sahiba Malhotra has demonstrated a strong ability to optimize marketing and sales efforts by understanding data availability and organizational goals. Her roles at Cvent have involved leading teams and implementing data-driven strategies that align with business objectives. Her expertise in marketing data and insights has contributed to the success of various initiatives within the technology industry.