Sakshi Birthray
About Sakshi Birthray
Sakshi Birthray is an Assistant Team Lead at Cvent, with a strong background in marketing and brand development. She holds an MBA and has experience in market research, communication, and decision-making across various roles in the marketing sector.
Work at Cvent
Sakshi Birthray currently serves as an Assistant Team Lead at Cvent, a role she has held since 2023. Prior to this position, she worked as a Senior Associate in Demand Generation from 2021 to 2023. During her time at Cvent, she has demonstrated strong communication skills and decision-making abilities, particularly in challenging situations. Her experience at Cvent has allowed her to further develop her expertise in market research and trend analysis.
Education and Expertise
Sakshi Birthray holds a Master of Business Administration (M.B.A.) in Marketing and HR from the Institute of Professional Education & Research, Bhopal, which she completed from 2015 to 2017. She also earned a Bachelor of Commerce (BCom) degree in Advertising from Sarojini Naidu Government PG Autonomous College, studying there from 2012 to 2015. Additionally, she completed her secondary education under the CBSE curriculum, focusing on Business/Commerce and Science Mathematics.
Background
Sakshi Birthray has a diverse professional background, having worked in various roles across different industries. She began her career as a Sales Account Executive at 94.3 MY FM - Synergy Media Entertainment Ltd. from 2017 to 2019. Following this, she served as an Assistant Brand Manager Marketing at Chesa Dental Care Services from 2019 to 2021. Her experiences have equipped her with skills in brand development, positioning, and market analysis.
Achievements
Throughout her career, Sakshi Birthray has shown a strong passion for brand development and positioning. She has focused on driving brand growth in both regional and national markets. Her ability to adapt and transform in various roles has enabled her to work independently while aligning opportunities with organizational goals. She is recognized for her creative solutions to clients, showcasing her expertise in market research and trend analysis.