Sanjana Mohan
About Sanjana Mohan
Sanjana Mohan is a Senior Manager at Cvent, where she has worked in various marketing operations roles since 2013. She drives strategic change management and leads initiatives focused on automation and team development within the company's marketing function.
Work at Cvent
Sanjana Mohan has held multiple roles at Cvent since joining the company. She began her career there as a Senior Marketing Automation Specialist from 2013 to 2017. She then progressed to the position of Assistant Team Lead from 2017 to 2018, followed by a role as Team Lead in Marketing Operations from 2018 to 2019. After serving as Assistant Manager in Marketing Operations from 2019 to 2020, she became the Marketing Operations Manager from 2021 to 2022. Currently, she is a Senior Manager, a position she has held since 2022. Throughout her tenure, she has contributed to various strategic initiatives aimed at enhancing marketing efficiency.
Education and Expertise
Sanjana Mohan earned her Bachelor of Technology (B.Tech.) in Computer Science from Kurukshetra University, completing her studies from 2008 to 2012. Her educational background provides a strong foundation for her expertise in marketing operations and automation. She has developed skills in driving strategic change management, implementing marketing automation, and optimizing processes using advanced technologies such as RPA and AI.
Background
Before joining Cvent, Sanjana Mohan worked as a Marketing Trainee at Colt Technology Services for six months in 2013. This early experience in the marketing field contributed to her understanding of marketing operations and set the stage for her subsequent roles at Cvent. Her career trajectory reflects a consistent focus on marketing operations and strategic management.
Achievements
Sanjana Mohan has implemented a culture of experimentation within Cvent's marketing function by introducing scrum methodology for marketing campaigns. She has also led a global marketing enablement program aimed at developing skill sets and building high-performance teams across divisions. Additionally, she has been responsible for evaluating and implementing a project management system to standardize and optimize campaign management processes at Cvent.