Sanjay Kumar Pal
About Sanjay Kumar Pal
Sanjay Kumar Pal is the Head of Marketing for APAC and MEA at Cvent, specializing in global demand generation for event technology SaaS software. With extensive experience in marketing and business development across various companies, he has a proven track record of driving significant growth and receiving multiple industry awards.
Work at Cvent
Sanjay Kumar Pal has been serving as the Head of Marketing for the APAC and MEA regions at Cvent since 2015. In this role, he oversees global demand generation for event technology SaaS software. His responsibilities include developing and implementing marketing strategies that drive growth and enhance brand visibility in these key markets.
Previous Experience
Prior to his current role at Cvent, Sanjay Kumar Pal held several significant positions in marketing and business development. He worked at Microsoft as Director of Marketing from 2005 to 2012, and at Birlasoft as Vice President of Global Marketing for one year in 2013. He also served as Deputy General Manager for Business Development and Marketing at iBilt Technologies from 2003 to 2005. His earlier career includes roles at Wipro Infotech and HCL Infosystems, where he gained extensive experience in sales and marketing.
Education and Expertise
Sanjay Kumar Pal earned his MBA in Marketing from the Institute of Management Technology, Ghaziabad, where he studied from 1991 to 1994. He also holds a Bachelor of Engineering in Electrical, Electronics, and Communications Engineering from the Institute of Electronics and Telecommunications. His educational background supports his expertise in content and digital marketing, including SEO, SEM, and social media strategies.
Achievements
Throughout his career, Sanjay Kumar Pal has achieved significant milestones, including a 100% year-on-year growth in web leads through integrated digital marketing programs. He has also driven 20X revenue growth and 14X customer base growth in various assignments. His contributions have been recognized with multiple awards, such as the Best Innovation Award, Global Best Marketing Award, and APAC Best Customer Satisfaction Award.
Industry Knowledge
Sanjay Kumar Pal possesses a deep understanding of global markets, including the US, UK, APAC, MEA, and India. His extensive experience in marketing and business development across these regions enables him to navigate complex market dynamics and tailor strategies that resonate with diverse audiences.