Sanjukta Roy
About Sanjukta Roy
Sanjukta Roy serves as the Director of Customer Marketing at Cvent, where she manages a team of 35 and specializes in customer engagement and lifecycle management. With a strong background in marketing and finance, she has extensive experience in account-based marketing and vendor collaboration.
Current Role at Cvent
Sanjukta Roy serves as the Director of Customer Marketing at Cvent, a position she has held since 2022. In this role, she focuses on customer engagement and lifecycle management, emphasizing retention and loyalty strategies. She is responsible for activating Account Based Marketing strategies for top customer accounts, which significantly impacts new bookings, customer adoption, engagement, retention, and expansion. Her leadership in this capacity involves managing a team of 35 professionals.
Previous Experience at Cvent
Before her current role, Sanjukta Roy held multiple positions at Cvent. She worked as a Marketing Manager from 2016 to 2019 and then transitioned to the role of Senior Manager, Marketing from 2019 to 2022. Throughout her tenure, she developed expertise in customer engagement and lifecycle management, contributing to various marketing initiatives and strategies that enhanced customer relationships.
Educational Background
Sanjukta Roy completed her Post Graduate Diploma in Business Management with a focus on Marketing and Finance at EMPI Business School in New Delhi from 2007 to 2009. Prior to that, she earned her Bachelor of Commerce (B.Com.) degree in Accounting and Finance from South City College, affiliated with the University of Calcutta, from 2003 to 2006. Her educational background provides a solid foundation for her career in marketing.
Expertise in Marketing Technology
Sanjukta Roy has extensive experience in collaborating with vendors for database expansion and working with MarTech companies to automate Account Based Marketing programs. She is proficient in using CRM tools like Sales Force.com for reporting and analysis, which enhances process efficiency and contributes to the sales funnel. Her expertise in marketing technology supports her strategic initiatives in customer marketing.