Sanyogita Sharma
About Sanyogita Sharma
Sanyogita Sharma is a Senior Research Analyst with expertise in analyzing customer data and purchasing trends to assess marketing effectiveness. She holds a B.Tech from MDU and a Master's degree in Marketing from the Indian Institute of Management, Calcutta, and has over ten years of experience in research roles.
Work at Cvent
Sanyogita Sharma has been employed at Cvent as a Senior Research Analyst since 2014. In this role, she focuses on analyzing customer data and purchasing trends to assess the effectiveness of marketing strategies. Her work involves conducting research and analysis on major global companies, including those listed in the Global 2000, Fortune 500, and Forbes 1000. She collaborates with various teams, including digital, product marketing, and web teams, to provide insights on digital channel performance.
Education and Expertise
Sanyogita Sharma holds a Bachelor's degree in Technology (B.Tech) from MDU, where she studied software from 2007 to 2011. She furthered her education at the Indian Institute of Management, Calcutta, earning a Master's degree in Marketing from 2013 to 2014. Her academic background equips her with the necessary skills to analyze customer data effectively and evaluate marketing efforts.
Previous Experience
Before joining Cvent, Sanyogita Sharma worked as a Research Executive at CONSART LTD in Gurugram, Haryana, India, from 2012 to 2013. She also served as a Research Analyst at iSOURCe in Noida, Uttar Pradesh, India, for four months in 2013. These roles provided her with foundational experience in research and analysis, which she has built upon in her current position.
Data Visualization Skills
Sanyogita Sharma specializes in creating visualizations to present her analytical findings. She utilizes tools such as Tableau, PowerPoint, and Excel to effectively communicate data insights. Her ability to visualize data enhances the understanding of complex information and supports decision-making processes.
Research Methodologies
In her role as a Senior Research Analyst, Sanyogita Sharma employs a variety of databases for secondary research, including Hoovers, Zoominfo, Factiva, and OneSource. This diverse range of resources allows her to gather comprehensive data and insights, which are crucial for her analysis of customer behavior and marketing effectiveness.