Saumya Tyagi
About Saumya Tyagi
Saumya Tyagi is a Senior Associate at Cvent, specializing in various marketing domains including digital and social media marketing. She holds a Master's degree in Economics from Amity University Noida and has extensive experience in customer acquisition and relationship management.
Work at Cvent
Saumya Tyagi has been employed at Cvent as a Senior Associate since 2021. In this role, she contributes to various marketing initiatives and strategies, leveraging her extensive background in digital marketing. Cvent, a leading event management software company, benefits from her expertise in customer acquisition and relationship management.
Education and Expertise
Saumya Tyagi earned a Bachelor of Arts in Economics from Shri Ram College of Commerce, where she studied from 2011 to 2014. She further advanced her education by obtaining a Master of Arts in Economics from Amity University Noida, completing her studies from 2015 to 2017. Her academic background provides a solid foundation for her professional expertise in marketing.
Background
Saumya Tyagi's professional journey includes various internships and roles in marketing. She interned at the Ministry of Urban Development in 2016 and at the Royal Bank of Scotland in 2012. Additionally, she worked at Hitachi Systems Micro Clinic, where she held positions as a Marketing Trainee, Digital Marketing Executive, and Digital Marketing Intern between 2018 and 2021.
Achievements and Certifications
Saumya Tyagi holds four HubSpot certifications and two Google Ads certifications, reflecting her proficiency in digital marketing tools and strategies. Her skill set encompasses digital, content, inbound, email, and social media marketing, indicating a comprehensive understanding of various marketing domains.
Skills in Marketing and CRM
Saumya Tyagi has demonstrated expertise in campaign management and Microsoft Dynamics CRM. Her experience highlights her ability to manage marketing campaigns effectively and utilize CRM software to enhance customer relationship management, which is crucial for driving customer engagement and retention.