Stephanie Sweetland
About Stephanie Sweetland
Stephanie Sweetland is the Director of Marketing Technology and Automation at Cvent, where she leads a global team focused on marketing technology evaluation and enablement. With 15 years of experience in marketing operations, she has held various roles in notable companies, including FierceMarkets and Johnson & Johnson.
Current Role at Cvent
Stephanie Sweetland serves as the Director of Marketing Technology and Automation at Cvent, a position she has held since 2022. In this role, she leads a global team focused on evaluating and enabling marketing technologies. She oversees the use and optimization of over 50 marketing technologies, ensuring that the organization effectively leverages these tools to enhance marketing operations.
Previous Experience at Cvent
Prior to her current role, Stephanie worked at Cvent as the Senior Manager of Marketing Technology and Automation from 2020 to 2022. She also held the position of Manager of Marketing Automation from 2018 to 2020. During her tenure at Cvent, she contributed to the development and implementation of marketing automation strategies that supported the company's growth.
Experience at FierceMarkets
Stephanie held multiple positions at FierceMarkets, including Director of Strategic and Cross-Vertical Markets from 2014 to 2015, and Senior Manager of Marketing Programs from 2011 to 2014. She began her career at FierceMarkets as Manager of Marketing Programs from 2009 to 2011. Her roles involved strategic marketing initiatives and program management, contributing to the company's marketing efforts.
Education and Expertise
Stephanie earned her Master's Degree in Communication from The Johns Hopkins University, studying from 2017 to 2019. She also holds a Bachelor of Science in Business Administration with a focus on Marketing from Villanova University, where she studied from 2005 to 2009. Her educational background complements her 15 years of experience in marketing operations.
Early Career and Other Roles
Before her extensive experience in marketing technology, Stephanie worked at Johnson & Johnson as a Marketing Associate in 2008. She also served as the Director of Business Development at Signal Vine, Inc from 2015 to 2017. Additionally, she briefly worked as a Marketing Consultant for the Smart Cities Council in 2018. These roles contributed to her comprehensive understanding of marketing dynamics across various sectors.