Tamanna Arora
About Tamanna Arora
Tamanna Arora is a Market Research Associate at Cvent, where she has contributed to market research strategies and analyzed consumer behavior since 2018. She holds a Bachelor of Business Administration from Maharshi Dayanand University and a Master of Business Administration in Marketing from IBS Gurgaon.
Current Role at Cvent
Tamanna Arora serves as a Market Research Associate at Cvent, a position she has held since 2018. In this role, she contributes to the development of market research strategies that enhance the company's competitive positioning within the software industry. Tamanna plays a key role in analyzing market trends and consumer behavior, providing valuable insights that support strategic decision-making. She collaborates with cross-functional teams to integrate market research insights into product development, ensuring that Cvent's offerings align with market demands.
Education and Expertise
Tamanna Arora completed her Bachelor of Business Administration (BBA) at Maharshi Dayanand University Rohtak from 2012 to 2015. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing from IBS Gurgaon, where she studied from 2015 to 2017. This educational background has equipped her with a solid foundation in business and marketing principles, which she applies in her current role at Cvent.
Previous Experience at Roposo
Prior to her current position at Cvent, Tamanna worked as a Sales and Marketing Associate at Roposo from 2017 to 2018. During her seven-month tenure in Gurgaon, India, she gained practical experience in sales and marketing strategies, which contributed to her understanding of market dynamics and consumer engagement.
Internship Experience at Outlook Publishing
In 2016, Tamanna Arora completed a three-month internship at Outlook Publishing (India) Pvt. Ltd. as a Marketing Intern. This role provided her with hands-on experience in marketing operations and helped her develop skills that are applicable to her subsequent roles in market research and analysis.