Taylor Mc Carty
About Taylor Mc Carty
Taylor McCarty serves as the Team Lead for Marketing Automation at Cvent, where he has worked since 2021. He has a background in marketing automation and project management, with previous roles at Fathom, Bisk, and ABILITY Network.
Current Role at Cvent
Taylor Mc Carty serves as the Team Lead for Marketing Automation at Cvent, a position held since 2021. In this role, Mc Carty is responsible for overseeing marketing automation strategies and initiatives. The focus includes enhancing campaign efficiency and effectiveness through innovative approaches and the integration of various marketing technologies. Mc Carty's leadership contributes to the overall success of marketing efforts within the organization.
Previous Experience in Marketing Automation
Before joining Cvent, Taylor Mc Carty held several key positions in marketing automation. Mc Carty worked as a Senior Strategist at Fathom for eight months in 2021, where strategic marketing initiatives were developed. Prior to that, Mc Carty was the Manager of Marketing Automation at Bisk from 2018 to 2020. Additionally, Mc Carty served as a Senior Marketing Automation Specialist at ABILITY Network from 2015 to 2018, gaining extensive experience in the field.
Educational Background
Taylor Mc Carty studied at the University of Central Oklahoma, where a Bachelor’s Degree in Psychology was achieved from 2005 to 2009. Mc Carty also attended DeVry University, earning a degree in Business Administration. This educational foundation supports Mc Carty's expertise in marketing automation and project management.
Expertise in Marketing Technologies
Taylor Mc Carty possesses expertise in integrating various marketing platforms, including GoToWebinar, Zoom, and ON24. This skill set enables the effective execution of marketing automation campaigns. Mc Carty also utilizes tools such as Knak and Instapage for landing page creation, enhancing the overall marketing strategy. The application of Agile and Scrum methodologies in project management further supports efficient workflow and project delivery.
Project Management and Team Leadership
In the role of Team Lead, Taylor Mc Carty applies Agile and Scrum methodologies to manage projects effectively. Mc Carty has experience managing contractor and freelance employees, addressing marketing resource constraints. This leadership approach fosters a collaborative environment, ensuring that marketing objectives are met efficiently.