Tiffany Sanford
About Tiffany Sanford
Tiffany Sanford serves as the Assistant Team Lead for Demand Generation at Cvent, where she focuses on creating demand and improving customer experience. With a background in marketing and human resources, she has held various roles in companies like ADTRAN and Cool Springs EyeCare.
Work at Cvent
Tiffany Sanford currently serves as the Assistant Team Lead for Demand Generation at Cvent, a position she has held since 2022. In this role, she focuses on creating demand that drives pipeline growth and enhances customer experience. Prior to this, she worked as a Senior Associate in Demand Generation at Cvent from 2021 to 2022. Her responsibilities include delivering high-quality leads to the sales team and implementing effective marketing strategies.
Previous Experience in Marketing
Before joining Cvent, Tiffany Sanford worked at ADTRAN in various marketing roles. She served as a Business Solutions & Cloud Services Marketing professional from 2018 to 2020 and as a Marketing Specialist from 2020 to 2021. Her experience at ADTRAN contributed to her expertise in B2B SaaS marketing and performance marketing. Additionally, she worked at Cool Springs EyeCare as the Marketing Director and Human Resources Coordinator from 2017 to 2018.
Education and Expertise
Tiffany Sanford earned a Bachelor of Science degree with a dual major in Business Management and Human Resource Management from Athens State University, completing her studies from 2013 to 2016. Her educational background supports her professional expertise in various marketing disciplines, including conversion rate optimization, SEO, and social media strategies. She is committed to staying updated on new marketing trends and methodologies.
Marketing Specialties and Interests
Tiffany Sanford specializes in a range of marketing areas, including event marketing and integrated campaigns. She has a passion for podcast production and promotion, which she incorporates into her marketing specialties. Tiffany values cross-collaboration and effective communication, which are essential for successful marketing initiatives. Her focus on delivering high-quality leads reflects her commitment to driving business growth.
Personal Interests and Activities
In her personal time, Tiffany Sanford enjoys outdoor activities such as biking and walking her two golden retrievers. She also engages in gardening, which reflects her appreciation for nature and wellness. These activities contribute to her overall well-being and balance her professional commitments.