Tiffany Sanford
About Tiffany Sanford
Tiffany Sanford is a Senior Associate in Demand Generation at Cvent, specializing in web optimization and integrated marketing campaigns. She has previous experience as Marketing Director at Cool Springs EyeCare and Marketing Specialist at ADTRAN, and holds a Bachelor of Science in Business Management and Human Resource Management from Athens State University.
Work at Cvent
Tiffany Sanford has been employed at Cvent as a Senior Associate in Demand Generation since 2021. In this role, she focuses on developing and implementing strategies that drive demand and enhance customer engagement. Her work involves optimizing digital marketing efforts to support B2B initiatives. Cvent is known for its event management software, and Tiffany's contributions play a significant role in improving the company's outreach and marketing effectiveness.
Previous Experience at ADTRAN
Before joining Cvent, Tiffany Sanford worked at ADTRAN as a Marketing Specialist from 2018 to 2021. During her three years at ADTRAN, she was responsible for various marketing initiatives that supported the company's growth in the telecommunications sector. Her role involved creating marketing materials and campaigns that aligned with the company's objectives, showcasing her skills in integrated marketing.
Experience at Cool Springs EyeCare
Tiffany Sanford served as the Marketing Director and Human Resources Coordinator at Cool Springs EyeCare from 2016 to 2018. In this position, she managed marketing strategies and oversaw human resources functions. Her dual role allowed her to gain valuable experience in both marketing and HR, contributing to the overall operations of the organization in Nashville, Tennessee.
Education and Expertise
Tiffany Sanford earned her Bachelor of Science degree with a dual major in Business Management and Human Resource Management from Athens State University, completing her studies from 2013 to 2016. Her academic background provides a strong foundation for her career in marketing and human resources. Tiffany has expertise in creating integrated marketing campaigns that enhance customer experience and specializes in web optimization to improve digital strategies for B2B companies.
Personal Interests
In her personal time, Tiffany Sanford enjoys engaging with marketing and crime podcasts, which reflects her interest in both her professional field and storytelling. Additionally, she is actively involved in gardening and outdoor activities, such as biking and walking dogs, which contribute to her well-rounded lifestyle.