Tushar Varshney
About Tushar Varshney
Tushar Varshney is a Senior Manager in Marketing Database Management at Cvent, with a strong background in data-driven marketing and multi-channel campaign execution. He has held various roles at Epsilon India, specializing in customer segmentation and marketing analytics.
Work at Cvent
Tushar Varshney has been working at Cvent as a Senior Manager in Marketing Database Management since 2022. In this role, he focuses on managing marketing databases to enhance campaign effectiveness. His responsibilities include utilizing various tools for campaign management and insights, contributing to the overall marketing strategy of the organization. Cvent operates in a hybrid work environment, allowing Tushar to balance his professional commitments with flexibility.
Previous Experience at Epsilon India
Prior to his current role, Tushar Varshney held multiple positions at Epsilon India. He served as Senior Manager of Marketing Business Analysis from 2021 to 2022, where he managed business analysis functions. Before that, he worked as Manager and Business System Analyst from 2019 to 2021, and as Lead Business System Analyst from 2017 to 2018. His tenure at Epsilon India spanned over four years, during which he developed expertise in customer segmentation and multi-channel campaign coordination.
Education and Expertise
Tushar Varshney studied at C.C.D.P.S from 2000 to 2004, completing a four-year program. He holds three certifications as an Adobe Campaign Architect, which underscores his proficiency in marketing technologies. His expertise includes data-driven marketing and marketing analytics, enabling him to effectively analyze customer data and optimize marketing strategies.
Technical Skills and Tools
Tushar Varshney possesses technical skills in HTML, JavaScript, and XML, which he applies in campaign execution and system configuration. He is proficient in various tools such as Adobe Campaign (Neolane), Urban Airship, SQL, SOAP UI, SPSS, and ORACLE Developer. His experience includes managing technical workflows, integrating workflow data, and conducting workflow heatmap analysis, which are essential for effective campaign management.
Focus on Customer Engagement
Tushar Varshney focuses on segmenting the customer base to improve retention, acquisition, and cross-sell campaigns. His work involves coordinating and implementing multi-channel campaigns, including SMS, email, outbound calls, IVR, and in-app notifications. Additionally, he has experience in customer training and coaching, particularly in digital marketing and campaign management, which enhances the effectiveness of marketing initiatives.