Vishal Srivastava
About Vishal Srivastava
Vishal Srivastava is the Director of Field Marketing at Cvent, where he leads marketing initiatives for the APAC and DACH regions. With over a decade of experience in the B2B SaaS technology sector, he specializes in integrated campaign planning and execution.
Current Role at Cvent
Vishal Srivastava currently serves as the Director of Field Marketing at Cvent, a position he has held since 2021. Based in Delhi, India, he leads marketing initiatives that specifically target the APAC and DACH regions. His responsibilities include executing go-to-market strategies and demand generation across various segments, ensuring that Cvent's marketing efforts align with regional needs and market dynamics.
Previous Experience at Cvent
Vishal Srivastava has a significant history with Cvent, having worked there in various marketing roles. He began as a Manager in Marketing from 2014 to 2016 in Gurgaon, India. He then progressed to Senior Manager, Marketing, where he worked from 2016 to 2020. Throughout his tenure, he contributed to the development and execution of marketing strategies that enhanced Cvent's presence in the B2B SaaS technology sector.
Education and Expertise
Vishal Srivastava earned his MBA in Marketing from IMS Noida, where he studied from 2003 to 2005. His educational background has equipped him with the skills necessary to excel in the B2B SaaS technology sector. With over a decade of experience, he specializes in integrated campaign planning and execution, with a strong focus on digital and social media marketing.
Marketing Specialization
Vishal Srivastava specializes in integrated campaign planning and execution, particularly in the realm of digital and social media marketing. His expertise enables him to design and implement effective marketing strategies that resonate with target audiences in diverse regions, particularly in the APAC and DACH markets. His role is pivotal in driving demand generation and enhancing brand visibility.