William Broad
About William Broad
William Broad serves as the Regional Director of Sales at Cvent, where he leverages his extensive experience in consultative solution selling to promote the Cvent Hospitality Cloud across various regions. His career includes significant roles at companies such as Aviva plc, Gartner, Travelport, and EMC, demonstrating strong strategic business development skills.
Work at Cvent
William Broad has served as the Regional Director of Sales at Cvent since 2016. In this role, he is responsible for promoting the Cvent Hospitality Cloud across various regions, including the Middle East and Asia. His responsibilities include tailoring solutions to meet the diverse needs of these markets. Broad's experience in consultative solution selling, particularly in the online and GDS advertising sectors, supports his efforts in achieving sales targets.
Previous Employment History
Before joining Cvent, William Broad held several positions in notable companies. He worked at Aviva plc as an Account Executive from 1997 to 2000, where he gained valuable experience in sales. Following this, he was employed at EMC as a Customer Services Trainee Engineer from 2000 to 2002. Broad then transitioned to Gartner, serving as an Enquiry Specialist and Account Manager from 2002 to 2004. His longest tenure was at Travelport, where he worked as a Business Development Manager from 2004 to 2016.
Education and Expertise
William Broad studied at Guildford College from 1995 to 1996, where he completed A Levels in Pure Mathematics C, Accounting B, and Statistics Mathematics B. Prior to that, he attended Howard of Effingham School from 1989 to 1995, achieving qualifications in subjects including Mathematics, English Literature, and Dual Science. His educational background supports his strong strategic business development skills and excellent prospecting abilities.
Sales Skills and Approach
William Broad is recognized for his excellent prospecting skills and ability to work effectively under pressure, which aids in meeting sales targets. He demonstrates strong strategic business development skills, focusing on acquiring new clients while expanding existing accounts. His innovative approach in adjusting and selling new products has contributed to business and revenue growth, showcasing his adaptability in the sales environment.