Larry Ho
About Larry Ho
Larry Ho is a Senior Marketing Operations Manager at CyCognito, where he has worked since 2023. He has extensive experience in marketing roles across various companies, including Advent Software and Sauce Labs, and possesses expertise in multiple marketing tools and strategies.
Current Role at CyCognito
Larry Ho serves as the Senior Marketing Operations Manager at CyCognito, a position he has held since 2023. In this role, he is responsible for overseeing marketing operations, leveraging his extensive experience in the field to enhance the company's marketing strategies. His current work is conducted remotely, allowing him to apply his skills in a flexible environment.
Previous Experience in Marketing Operations
Larry Ho has a diverse background in marketing operations, having worked in various roles across multiple companies. He began his career at Advent Software, where he held positions ranging from Marketing Operations Coordinator to Senior Interactive Marketing Specialist from 2007 to 2015. He then transitioned to Sauce Labs, where he served as Digital Marketing Manager and Product Marketing Manager from 2015 to 2021. Most recently, he worked at Mezmo as Marketing Operations Manager from 2021 to 2023.
Education and Expertise
Larry Ho earned a Bachelor of Science degree in Business Administration with a concentration in Marketing from San Jose State University. He possesses expertise in various marketing operations tools, including LeanData, Drift, Intercom, ZoomInfo, and Demandbase. Additionally, he is proficient in using Google tools such as Analytics, Search Console, Optimize, and Tag Manager for marketing purposes.
Skills and Approach to Marketing
Larry combines technical proficiency with a creative approach to problem-solving in his marketing strategies. His unique perspective on marketing is influenced by his personal experiences as a parent, which has enhanced his skills in time management and prioritization. This blend of skills allows him to effectively manage marketing operations and implement innovative solutions.