Lucas Peetroons
About Lucas Peetroons
Lucas Peetroons is a Customer & Market Research Manager currently employed at D'Ieteren since 2021. He has extensive experience in market intelligence and research, having previously worked at Maxeda DIY Group, Ipsos Belgium, and Imperial Tobacco.
Current Role at D’Ieteren
Lucas Peetroons serves as the Customer & Market Research Manager at D'Ieteren, a position he has held since 2021. He is based in Kortenberg and is responsible for overseeing customer and market research initiatives within the organization. His role involves analyzing consumer behavior and market trends to inform strategic decisions.
Previous Experience at Maxeda DIY Group
Before joining D'Ieteren, Peetroons worked at Maxeda DIY Group as the Consumer & Market Intelligence Manager from 2016 to 2021. In this role, he focused on gathering and analyzing market data to support business strategies. His tenure at Maxeda contributed to his expertise in consumer insights and market analysis.
Professional Background in Market Research
Peetroons has extensive experience in market research, having worked at Ipsos Belgium in various capacities. He served as a Research Executive from 2006 to 2010 and later as a Senior Research Executive from 2010 to 2012. His roles involved conducting research projects and providing insights to clients across different sectors.
Experience in Consumer Insights
From 2012 to 2016, Lucas Peetroons worked at Imperial Tobacco as a Consumer & Shopper Insights Analyst. His responsibilities included analyzing consumer behavior and shopper trends to guide marketing strategies. This experience further developed his skills in understanding market dynamics.
Educational Background in Sociology
Lucas Peetroons studied at Université libre de Bruxelles, where he earned a Master in Sociology from 2000 to 2004. He also obtained an AESS teaching certificate in Social Sciences from the same institution, completing his studies in 2005. His academic background provides a strong foundation for his work in market research and consumer behavior analysis.